Purpose: This study aims to estimate the demand for various public parking lots in Seoul by clustering similar demand types of parking lots and predicting the demand for new public parking lots. Methods: We examined real-time parking information data and used time series clustering analysis to cluster public parking lots with similar demand patterns. We also performed various regression analyses of parking demand based on diverse heterogeneous data that affect parking demand and proposed a parking demand prediction model. Results: As a result of cluster analysis, 68 public parking lots in Seoul were clustered into four types with similar demand patterns. We also identified key variables impacting parking demand and obtained a precise model for predicting parking demands. Conclusion: The proposed prediction model can be used to improve the efficiency and publicity of public parking lots in Seoul, and can be used as a basis for constructing new public parking lots that meet the actual demand. Future research could include studies on demand estimation models for each type of parking lot, and studies on the impact of parking lot usage patterns on demand