Country-of-Origin on the agricultural food is a label that guarantees consumers' right to know and protects producers and consumers by promoting fair trade. Although the label is important for both domestic consumers and producers, there is a lack of systematic research on the differences in perception of origin indication and the direction of improvement among distributors and consumers. Therefore, we investigate and compare the perception, enforcement, punishment, and improvement of the indication of origin among distributors and domestic agricultural food consumers. This research can contribute to the enhancement of the country-of-origin labeling system to adapt to the changing distribution environment.