This study aims to explore whether the impacts of rumors depend on the types of frames and how the frames of political rumors (thematic and episodic) are shaped by a) the ideological leaning of media b) the partisan stance of political candidates, and finally c) the interaction between these two factors. The results revealed that media’s thematic frames of political rumors triggered greater user comments and negative reactions than episodic counterparts. Also, this study found that thematic framing is likely to be employed more frequently when the ideological stances of media outlets and political candidates are discordant while episodic frames tend to be more salient when these two ideological orientations are consonant. These findings speak to the tendency of political rumor coverage in terms of framing that can be skewed by ideological stances of media and politicians who are depicted in the news while provoking the emotional reactions and comments.