Objective: In this study, the qualitative factors of telemedicine service implemented in the military were divided into five component dimensions by applying the theory of SERVQUAL, and then the relationship between user satisfaction and customer loyalty was studied. Method: For the research data, the results of a satisfaction survey on 1,116 military telemedicine satisfaction surveys conducted for one month from November 1 to November 31, 2021 were used for soldiers in remote areas of the military who had experience using telemedicine Results: Among the quality of military telemedicine service, tangibility, responsiveness, certainty, reliability, and empathy were found to have an effect on user satisfaction, and for customer loyalty, certainty and empathy were found to have an effect. Conclusion: Efforts to rethink the reliability and acceptability of the current telemedicine service through replacement of outdated telemedicine equipment and performance improvement, expansion of pharmaceuticals in telemedicine units, and improvement of medical services through periodic CS training to increase loyalty This is constantly needed.