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수정된 IPA를 활용한 축제 서비스품질 개선에 관한 연구 - 지역축제를 중심으로 -
A Study on Improving Festival Service Quality using Revised IPA - Focusing on Local Festival -
오드왈 ( Banzragch Udval ) , 김동한 ( Kim Dong-han ) , 이상민 ( Lee Sang-min ) , 이일남 ( Lee Ilnam )
UCI I410-ECN-0102-2023-000-001111837

The purpose of this study is to evaluate the level of service quality at festivals and derive improvement plans for future festival development based on the results. As demonstrated in various previous studies, service quality has a significant effect on visitors' post-intentions. Based on these important service quality variables, 366 available samples were collected through empirical research, and finally, Revised IPA was applied. Through empirical analysis, the service quality level of the 2022 Daejeon Science Festival was confirmed, and meaningful implications for the attributes that needed improvement were presented. In addition, the limitations of the study and the direction of future research were presented.

Ⅰ. 서 론
Ⅱ. 이론적 고찰
Ⅲ. 연구 설계
Ⅳ. 분석결과
Ⅴ. 결 론
참고문헌
[자료제공 : 네이버학술정보]
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