This study uses the Kano model to identify the impact of consumers' actual satisfaction and dissatisfaction, and to identify what kind of quality attributes the selection attributes of meal kits are perceived as, using the Kano model for meal kit consumers. As a result of classifying a total of 18 optional attributes, attractive quality is 3 items for the use of eco-friendly ingredients, eco-friendly packaging containers, and originality of the product, and natural quality is 3 items for the labeling of the country of origin of ingredients, expiration date, and nutritional content, and hygiene condition of packaging , packaging container design, packaging condition tailored to the composition of ingredients, cooking time reduction, convenience of cooking, convenience of purchase, product taste, product variety, consistency of quality, appropriateness of price, price-to-menu quality, price benefit and discount could be classified as unitary quality with 12 items. From Timko's customer satisfaction coefficient analysis results, it was confirmed that consumers can expect satisfaction improvement due to price benefits and discounts, and menu quality can increase the expected level of satisfaction improvement. There is an academic point of view in that the perception of consumers diversifying into various forms reaffirmed the phenomenon of change after COVID-19. Practical implications suggest that since price benefits and discounts are the highest priority items that have the potential for customer satisfaction, we need to find ways to manage customers by providing event-based price discounts or points to provide benefits to consumers. have.