The purpose of this study is to find out the factors that actually affect the intention to purchase the meal-kit targeting the meal-kit consumers and to analyze the relationship between the factors. Factors affecting purchase intention were classified into meal-kit attributes and brand image. The sub-variables of the meal-kit attributes were classified into convenience, economic feasibility, quality and taste. The research model, which is a simple mediating model, was analyzed with the meal-kit attribute as independent variables, the brand image as the mediator, and purchase intention as the dependent variable. A total of 500 copies were distributed and 474 copies were collected. of these, 449 copies were used for analysis, excluding 25 questionnaires containing missing values o r inappropriate responses. SPSS Win Ver.22.0 and PROCESS macro v3.5 were used as statistical tools for data analysis. As a result of the analysis, first, convenience, economic feasibility, and taste had a significant effect on purchase intention, and quality did not significantly affect purchase intention. Second. convenience, quality and taste among the attributes of the meal-kit were found to have a significant effect on the brand image. On the other hand, economic feasibility did not significantly affect the brand image. Third, brand image appears to have a significant effect on purchase intention. Fourth, the indirect effects of convenience, quality, and taste of the meal-kit attributes on purchase intention through the brand image were all found to be significant.