The purpose of this study is to provide effective marketing strategies to expand high loyal fans and to increase the number of spectators through finding out the effect of servicescape in Korea professional baseball stadium on positive emotion and viewing satisfaction. The survey was conducted to both of the Korea professional baseball fans and non-fans of professional baseball fans who have been to Korea professional baseball stadium within 2 years based on snowball sampling method at 17 cities with 10 professional baseball team in Korea. Total 420 samples were collected through online survey and analyzed the validation of measurement items and to test study hypotheses, SPSS and AMOS was used. As a results, study finding provide support for the central premise of this study that the most of servicescape factor has an important determinant of consumer’s behavioral intentions. Four of environmental dimension which was layout accessibility, facility aesthetics, electronic equipment and cheering culture have positive impact on consumer’s satisfaction and repatronage intention. However, seating comfort and ambient condition have no impact on consumer’s satisfaction and repatronage intention. Lastly, consumer’s satisfaction with servicescape have strongly positive impact on repatronage intention. This finding illustrates the importance of the servicescape in baseball stadium to keep customer coming back and give memorable experience.