This study aims at looking into storytelling strategy of My Neighbor Totoro. Japanese love the text showing the ultimate aim of Miyazaki Hayao’s animation as well as Ghibli studio. My Neighbor Totoro shows ‘metaphor of wind’ as structural principle. The ‘metaphor of wind’ brings content and form together. As it combines mutual contradictory elements, such as exposure/hiding, speech/silence, omission/reinforcement, and separation/integration into complementary ones or in synergy relationship, it accomplishes esthetic tension. In this article the storytelling strategy of My Neighbor Totoro is analyzed and evaluated within 3 points of view, 1) omitting dramatic conflict, and initiation story, 2) flexible integration with mise en scene and music, 3) recalling landscape as memory or prayer. It reinforces animation’s own sensible joy, decreasing narrative density, integrating mise en scene and music flexibly and embodying movement’s own pleasure. As it recalls landscape as memory, it can consist of significant layers multiply. Therefore it can stop sensible joy from disappearing meaninglessly and performs a strategy to strengthen a theme. The storytelling strategy performs self examination on Miyazaki Hayao’s sense of identity about animation and his identity of personal and public context aesthetically at the same time. In this process flexible integration of mise en scene and music is showed in the front line as the clue of enjoyment though, it has double strategy to reinforce self examination with recall of landscape as personal and public memory. So My Neighbor Totoro is successful to achieve antinomic layers and depth as the text, which is said to be easy to enjoy but difficult context, and opened with integrated senses but hard to understand and isolated.