This study was attempted to analyze the causal relationship on the factors influencing the inactivation of urban-rural exchanges. 33 previous studies related to urban-rural exchange in Korea were investigated, and 27 factors were derived in 4 sectors (resources and facilities, contents and programs, human resources and management, legal system and support) by deriving, rearranging, and classifying various influencing factors suggested in previous studies. Based on the derived influencing factors, an expert survey was conducted, and the causal relationship between factors was structured through the DEMATEL method. As a result of the analysis, ‘human resources and management’ was the factors with the highest prominence and ‘legal system and support’ was analyzed as factors with a very strong dispatcher character, and other factors were analyzed as having a receiver character. This study is meaningful in that it provided basic information for establishing related policies by structurally analyzing and presenting the necessary influencing factors when implementing an efficient urban-rural exchange project despite several limitations.