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전자상거래에서 멀티 이슈 기반의 에이전트 협상 방법
An Agent-based Negotiation with Multi-issue in E-Commerce
장샤오슈엔 ( Xiao-xuan Zhang ) , 조근식 ( Geun-sik Jo )
UCI I410-ECN-0102-2022-500-000497259
이 자료는 4페이지 이하의 자료입니다.

Our paper proposes an agent based automated negotiation model. The agents can perform an integrative ne-gotiation with multi-issue in a one-to-many way. The negotiation protocol follows the offer-counteroffer principal, and an adapted offer generation strategy. With the utility theory, agent could evaluate the offers and determine the following actions. In order to yield a top-quality deal and shorten the negotiation period, agents propose multiple offers, which consist of a particular combination of issue values and have the identical utility with the given util-ity. The experiment shows that the model ensures the participants could reach a better agreement in a short time.

[자료제공 : 네이버학술정보]
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