在這个數字化的新媒体時代，藝術与技術做到了完美融合，數字插畵作為現代設計的一種重要的視覺傳達形式，以其直觀的形象性，真實的生活感受及其美的感染力，在現代設計中占有相当重要的地位，涉及到文化活動、社會公共事業、商業活動、影視文化等方面，已广泛應用于現代設計的多个領域。文化轉型已經從紙媒轉換到電子媒体，文字轉換為圖像、理性轉變到感性、單一轉變多元，感覺和想像轉變到表象、意象再轉變到擬象。數字插畵在当代視覺傳達設計中也占据着很關鍵的位置，在商業領域激烈競爭的時代背景下，數字插畵設計被广泛應用到不同層面的設計領域中。以一種直叙、真實、自我的生動形象展現，使它具有都市生活的快感，且具有藝術美學的感染力。這種將傳統的繪畵創作方式與現代視覺設計相結合，使數字插畵設計中蘊含著中國傳統文化元素的精髓和濃郁且含蓄的美感。 本文試圖通過對數字插畵視覺語言表現形式的探索硏究，對傳統元素与數字插畵碰撞融合所產生的獨特藝術美的闡述，同時結合國內外經典插畵案例分析，對插畵在視覺傳達設計中的應用進行全面和深入的分析。探索數字插畵在在視覺傳達設計方面的應用，以及數字插畵在新媒體時代的生存价值，最后探討數字插畫的現存問題及發展前景，為插畵的更好發展提供广闊的空間。

In this digital new media era, art and technology have achieved perfect integration. As an important visual communication form of modern design, digital illustration, with its intuitive image, real life experience and the appeal of beauty, plays a very important role in modern design, involving cultural activities, social public undertakings, commercial activities, film and television culture, etc It has been widely used in many fields of modern design. Cultural transformation has changed from paper media to electronic media, from text to image, from rational to perceptual, from single to plural, from feeling and imagination to appearance, from image to simulacrum. Digital illustration also occupies a key position in the contemporary visual communication design. In the era of fierce competition in the commercial field, digital illustration design is widely used in different levels of design fields. With a direct, real and self vivid image, it has the pleasure of urban life and the appeal of artistic aesthetics. This combination of traditional painting creation and modern visual design makes digital illustration design contain the essence of traditional Chinese cultural elements and rich and implicit beauty. This paper attempts to explore the visual language expression of digital illustration, expound the unique artistic beauty produced by the collision and fusion of traditional elements and digital illustration, and analyze the application of illustration in visual communication design in a comprehensive and in-depth way combining with the case analysis of classic illustration at home and abroad. This paper explores the application of digital illustration in visual communication design, and the survival value of digital illustration in the new media era, and finally discusses the existing problems and development prospects of digital illustration, so as to provide a broad space for the better development of illustration.