Purpose - This study conducted to verify the influence of festival quality on festival trust, festival satisfaction, and word of mouth from coffee festival participants. Design, data, and methodology -A developed survey distributed to Gapyeong coffee festival participants. Total 350 surveys were distributed and 301 respondents were used for statistical analysis. This study conducted demographic analysis to verify the participants' general information. In addition, confirmatory factor analysis, SEM, and AMOS methods were employed for demonstrating the formulated research model. Result - Based on the results of hypothesis verification, all hypotheses were identified except relationship between convenience quality and festival satisfaction. Especially, environmental quality was the most significant factor among festival quality elements from relationships between festival quality and festival trust. In addition, this study was also confirmed the significant relationship between festival trust, satisfaction, and word of mouth. Conclusions - Current study will be contributed as a fundamental research to establish an effective and attractive strategics for coffee festival business through provide useful information for both local coffee festival industry as well as similar festival.