Purpose - This study investigates the precedence of non-verbal communication and job satisfaction in the franchise zone. This study selected the personality characteristics of employees as the research subject. data, and methodology -The theoretical background of this study used personality characteristics, nonverbal communication, and job satisfaction. Neuroticism, extroversion, openness, affinity, and sincerity were used as the lower dimensions of personality traits, and body language, pseudo language, and physical appearance were used as the lower dimensions of non-verbal communication. The number of observation is 238. This research implemented statistical analysis. Result - In addition, it was found that nonverbal communication had a positive effect on the job satisfaction of employees. Conclusions - This study helps catering franchise managers to manage more appropriately by providing employee information. By doing so, they can make strategic decisions in a more efficient manner.