Purpose: The purpose of this study is to identify the effects of nurse's internal marketing on job satisfaction and turnover intention. Method: The subjects were 203 nurses were working in 3 hospitals. The data were collected from May 5 to June 30, 2009. For data analysis, descriptive statistics, Pearson correlation coefficient, stepwise multiple regression were used. Results: The mean score of the total internal marketing was 2.70. total job satisfaction was 2.97, turnover intention was 3.60. Internal marketing and total subcategories of internal marketing were positively related to job satisfaction. Internal marketing and total subcategories of internal marketing were negatively related to turnover intention. Conclusion: Through this results, to increase job satisfaction and to decrease turnover intention, it is necessary to concentrate on improving motivation for job in the internal marketing strategy.