Identity means that the state of being, who something is and what something is. And the corporate identity design is making designs of image to corporate. The visual identity contains not mental status but images that symbol mark and logo types of its corporate. Recently corporate designs are increasing express their names at once because of internationalized and for fast communication. Finally it is not rare to see the word mark identity designs easily. The word marks are analyzed as simply symbolized one letter, composed with initial letters and perfect word mark. The word marks are trying to make image of corporate as simplicity and distinct. To make reasonable corporate identity, designers and corporate owners must study about the form of word marks and think about other factors of images.