The digitalization in these modem days exercises a far-reaching influence upon not occupations of members but also ways of life, culture what we call. Acceleration of digitalization gives rise to transformation in field of advertisement. So, advertising circles should map out survival strategies under new paradigm in public relations, various changes of advertising media. This study puts a purpose to formulate a system of Internet banner advertisements which are not classified and analyzed according to the types by investigating and analyzing the present condition of Internet advertisement. Banner advertisement used primarily in Internet is being inserted in all Internet sites for commerce. Banner advertisement, cognitive advertisement, can help users see detailed informations of goods and services. In addition to that, it operates to visually arouse users interest by moving image and animation. But, the design which lacks system or immaturity of design-environment caused by technical limitation cannot give satisfaction to Internet-users in the era of new media. Therefore, it is necessary for designer to be in attitude and resolution to grapple with new environmental transformation in an positive manner, and to accept new understanding of enterprise as well as technical shift. Besides, they should foster ability to build new Internet environment.