닫기
3.141.27.108
3.141.27.108
close menu
}
KCI 등재
대학생의 가치관과 두피·모발관리 추구혜택 및 두피 모발·관리 이용행동에 관한 연구
A Study on the Values of College Students, the Benefits of Scalp Hair Care and the Behavior of Scalp Hair Care
강현경 ( Kang Hyeon-kyeong ) , 조혜경 ( Cho Hye-kyoung )
UCI I410-ECN-0102-2021-500-001120026

As the service industry develops, many people are pursuing various appearance management behaviors that are suitable for themselves. In this study, we investigated the tendency of undergraduates with scalp&hair care experience through the survey about how value factors affect the scalp&hair care pursuit benefits and scalp&hair care use behaviors. As a result, the value factors showed the highest positive relationship with self-satisfaction among the three factors such as self-satisfaction, external value, and internal value of the scalp&hair care pursuit benefit. And, the value factor showed a higher positive relationship with general management than active management. In addition, as a result of examining the effect of scalp&hair care pursuit benefits on scalp&hair care use behavior, active management showed higher positive relationship with scalp&hair care pursuit benefit than general management.

I. 서 론
II. 이론적 배경
III. 내용 및 방법
IV. 결과 및 고찰
V. 결 론
참고문헌
[자료제공 : 네이버학술정보]
×