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KCI 등재
아트노믹스 시대에 있어 무용예술과 기업의 사회공헌활동에 대한 연구 : 한국메세나협회의 「Art & Business」 사업을 중심으로
A Study on the Social Contribution Activity of Dance Art and Corporation in the Artnomics Era - Focusing on Art & Business Project of Korea Mecenat Association -
배수을 ( Bae Su Eul ) , 김선정 ( Kim Sun Jung )
UCI I410-ECN-0102-2021-600-001163320

The aim of this study is to suggest the implications of social contribution activity of dance art and corporation in the artnomics era by analyzing the cases and categorizing main activities. This study focuses Art & Business project of Korea Mecenat Association. The results of this study are as follows: First, the yearly analysis shows that it is extremely rare for a corporation and a dance art organization to sustain and prolong their alliance for a long term. Second, the detailed project analysis shows that it tends to countermarch for the balanced development of detailed project due to low performance of alliance project with major companies over middle and late phase of Art & Business project. Third, the case analysis proposes four types of social contribution activities of dance art and corporation, which comprises ‘purpose of social contribution’, ‘purpose of marketing’, ‘purpose of welfare benefits’, and ‘purpose of cultivating the talented person in art’.

Ⅰ. 서 론
Ⅱ. 「Art & Business」 사업의 취지와 성과
Ⅲ. 무용예술과 기업의 사회공헌활동 분석
Ⅳ. 논의 및 결론
참고문헌
[자료제공 : 네이버학술정보]
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