Culture is the soul of a country and nation. I believe that cultural service trade should include culturally related tourism, education, finance, research, exhibitions and exchange programs. With the integration of the world economy and the frequent cultural exchange activities, cultural service trade has increasingly become a hot topic. As a new form of development under the development of industrial integration, cultural service tradehas injected new impetus into economic transformation and upgrading,and has gradually become prominent in the global economic growth. In view of this, this paper firstly defines the cultural service trade in line with the new situation of economic development, and analyzes the main features and manifestations of the direct creation of cultural service trade, close integration with modern science and technology, and obvious positive spillover effects. It focuses on the development characteristics of cultural service trade under the background of trade protection and friction, big data and Internet+, new normality and high quality development. Finally, it points out the development direction and feasible advice of promoting cultural service trade according to the development trend of cultural service trade.