Purpose -The concert market, one dimension of cultural events, has been growing dramatically during this decades reflecting changing consumer trends in leisure. With the development of ICT, as fandom of performers could affect the concert market, this study tried to examine the relationships between participation attitude, selection factors of a concert, fanship and concert satisfaction. Research Design, data, and methodology -Based on previous studies, this study hypothesized that participation attitude and selection factors of a concert could influence the fanship and concert satisfaction. Data was collected during 16-17 June, 2018 at the Auditorium, BEXCO before Fantom vs Fantom concert has been started. A total of 200 survey was used for the data analysis. Result -The results showed that participation attitude had significant impact on both fanship and concert satisfaction. Selection factors of a concert had partial influence on fanship and concert satisfaciton. Interestingly, the ‘functional’ component of selection factor did now influence significantly on fanship and concert satisfaction but the ‘sensible’ component of concert selection factor showed a significant impact on fanship and concert satisfaction. Conclusions - The results offered some insights into the effect of participation attitude and selection factors on fanship and concert satisfaction among the audience. Theoretical and practical implications were discussed based on the findings of this study.