닫기
216.73.216.214
216.73.216.214
close menu
KCI 등재
산촌관광지에 대한 장소애착이 방문 만족도 및 행동의도에 미치는 영향 - 원주 회촌마을을 중심으로 -
The Effect of Place Attachment on Visit Satisfaction and Behavioral Intention in Mountain Village
배준호 ( Bae Joon-ho ) , 이승훈 ( Lee Seung-hun ) , 이정민 ( Lee Jung-min ) , 김소민 ( Kim So-min )
UCI I410-ECN-0102-2021-300-000646914

Recently, policy and marketing interest in mountain village tourism has been increased as an alternative to increasing demand for wellness and nature tourism. Despite such interest, however, the academic approach and research results to establish a concept and understand the behavior of mountain village tourists are deficient. This study was designed to verify the influence of the recognition of the place attachment of mountain village tourists on their visit satisfaction and future behavioral intention. The analysis results are as follows. First, place emotional attachment and place dependence attachment resulted from analysis on place attachment variation were drawn. Second, the place emotional attachment had a positive effect on visit satisfaction behavioral intention. Third, visit satisfaction had a positive effect on behavioral intention. The various research approaches related to the behavioral intention of mountain village tourists are strengthened and the expanded suggestions for invigorating mountain village tourism should be drawn.

Ⅰ. 서 론
Ⅱ. 이론적 고찰
Ⅲ. 연구 설계
Ⅳ. 분석결과
Ⅴ. 결 론
참고문헌
[자료제공 : 네이버학술정보]
×