This study seek to examine the various factors related to consumer behavior of the N generation and to determine which life styles were more prevalent in relation to differing attendance of sports activities. The population for this study consisted of 809 male and female high school students who were chosen as a stratified cluster random sampling method. The questionnaire consisted of two sections. Section Ⅰ consisted of questions relevant to collect demographic information data and life style. Section Ⅱ contained 17 questions concerning three categories that were utilized to determine the consumer behavior of N generation. A five point Likert Scale was used for scoring the survey instrument, and the Cronbach’s α values were .7556 for purchasing attitude, .7120 for purchasing desires for sports goods, and .8804 for degree of involvement in sports. This study used SPSS Program and implement descriptive statistics, T-test, Crosstabs, Correlation, and one-way ANOVA. The result of this study was following as: 1. There was no significant difference among sex, preference of sports, club activity, and parents’ sports activity in the level of purchasing attitude. 2. There was significant difference among sex, club activity, preference of sports in the level of purchasing desires for sports goods, and in the degree of involvement in sports. 3. There was significant difference among activity sports, times of watching sports, and TV program in the frequency of sports activity. 4. There was no significant difference among preference of watching sports, information channel of sports, Internet shopping, computer using time, standard of purchasing, importance of advertising, and information channel of purchasing in the frequency of sports activity. 5. There was significant difference among purchasing attitude, purchasing desires for sports goods, and in the degree of involvement in sports.