In noting unprecedented social transformations the Korean society experienced during the 2002 Korea-Japan World Cup, the discursive space of post-World Cup was rapidly formed as an intellectual effort to understand ways in which the exciting social changes were generated as well as roles that the Red Devils played. The purpose of this study is twofold: 1) to analyze salient themes regarding how the post-World Cup discourse understood the Red Devils phenomenon: 2) to offer a new understanding of the Red Devils phenomenon by introducing the concept of new social movements and showing the identity formation process of the Red Devils. Seven prevailing themes were identified: 1) the discovery of new communitarianism: 2) the demise of modern ideologies: 3) national pride and Asianhood discourse: 4) the rise of new generation: 5) the celebration of civil engagement: 6) the revival of history and traditions: 7) feminization. A critical discussion was made regarding the themes conceptual neglect of human agency. In order to reinterpret the Red Devils phenomenon as a new social movement, a brief historical overview identified the human agency of the Red Devils as they continued to strive for forming and confirming their own identity.