The purpose of this study was to identify the relationships among perception of coaching behaviors, athlete satisfaction and performance of type of sports. The instrument for data collection was a questionnaire in which coaching behavior consisted as identified by Chelladurai and Saleh(1980) and translated by Kim(1990), and athlete satisfaction consisted as identified by Chae(1997). 400 subjects were selected from universities in Seoul by the stratified cluster sampling method. Among these selected subjects, 378 responded, and data analyses consisted of employing descriptive statistics, one-way ANOVA, multiple-regression using SPSS/PC version 11.0. First, perception of coaching behaviors and athlete satisfaction differ statistically and partially according to socio-demographic variable. Second, athlete satisfaction and performance statistically and significantly influence coaching behaviors with a magnitude in the listed order. Third, athlete satisfaction statistically and significantly influence performance.