The purpose of this study was to examine satisfactions of pro-sport stadium(ballparks)’s physical environments factors according to various purchase types of pro-sport spectators. To accomplish the purpose of this study, 400 spectators from four randomly selected stadiums(ballparks) of pro-sports were surveyed by means of the revised questionnaires. The content validity and reliability of the questionnaires were determined by conducting a pilot study. The reliability coefficient for questionnaires were found to be a=.736-.880. Questionnaires utilized a five-point Likert-type scale were employed for ascertaining the degree of importance that each respondent attached to each item. The used statistical methods for the data analysis were Chi-Square, factor analysis, t-test, One-way ANOVA(Scheffe’ Post-hoc test), and multiple regression analysis. For all analyses an alpha level of .05 were used for the research questions.
The major findings obtained from this study were following;
First, the purchase types of pro-sport spectators were shown as medium users, heavy users, and light users by order.
Second, there were significant differences in the perception of satisfaction of pro-sport stadium’s physical environment factors between pro-baseball and pro-soccer spectators as seat, accessability, boots, and toilet factors. The pro-baseball spectators rated satisfactions of accessability and booth factors significantly higher in perception than did the pro-soccer spectators. In contrast, the pro-soccer spectators rated satisfactions of seat and toilet factors significantly higher in perception than did the pro-baseball spectators.
Third, there were significant differences in the perception of satisfaction of pro-sport stadium’s physical environment factors among three different purchase types as accessability and parking lot factors. The heavy users of pro-sport games rated satisfactions of accessability and parking lot factors significantly higher in perception than did the light users.
Fourth, the result of this study indicated that satisfaction of the seat, accessability, and score board factors significantly influenced the repurchase intentions of pro-baseball spectators.
Finally, the result of this study also indicated that satisfaction of the seat, accessability, toilet, score board factors significantly influenced the repurchase intention of pro-soccer spectators.