Agricultural water for crops are faced with the need to improve the use efficiency due to the impact of climate change. Water productivity (WP) is known as a good indicator for assessing resources efficiency. This study was conducted to assess WP of rice and potential water consumption (PWC) as new indicator for water use efficiency assessment. The average of WP was 0.7 kg/㎥, and Jeonbuk had the highest WP as 0.83 kg/㎥. Kangwon and Kyungbuk had the lowest WP as 0.59 kg/㎥. PWC showed the same trend because of rice consumption per capita, but Total PWC considering population living in each province showed the different trend with PWC. Every year, the changing patterns of WP was increasing little by little, and the patterns of PWC was decreasing greatly than WP. These results mean that WP has been slowly improved through breed development and irrigation techniques, and PWC was affected by reduced rice consumption and WP increasing. PWC could also be useful as an indicator to compare the water use efficiency between provinces or nations.