This study was to analysis structural equation modeling of consuming behavior in commercial sport facilities. This study was to test an influence of exercise’s support on reliability as social capital and consuming behavior in commercial sport facilities. To attain the goal of the study described above paragraphs, the members of commercial sports center located in Seoul, 2005 year were set as a collected group. Then, using the cluster random sampling method, finally drew out and analyzed 224 people in total. The material collection device was the brochure named < the survey on the factors of exercise’s support, reliability as social capital, and consuming behavior >. The result of reliability check up was here below; Chronbach’s α=.677～.891. To analyze materials, factor analysis, correlation analysis, SEM were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, exercise’s support influences on the reliability as social capital. The more exercise’s support, the more reliability as social capital. Second, exercise’s support don’t influences on the intention of consuming behavior. Third, the reliability as social capital influences on the intention of consuming behavior. The better reliability as social capital, the better the intention of consuming behavior. The reliability as social capital is an important variable connecting the relationship exercise’s support and consuming behavior.