The purpose of this study was to investigate the relations focusing on the satisfaction of golf driving range`s service, repurchase intention and word of mouth intention To achieve the purpose of this study, two hundred and sixty-two customers over the age of nineteen using seven outdoor golf-driving ranges with over 150 yards of width and length located in YongIn City were surveyed. The sampling method used in this study was the convenient sampling method, and the survey tool was the questionnaire. For the validity of the survey tool, the construct validity was secured through the exploratory factor analysis, and for the reliability, the reliability from .764 to .979 was secured through Cronbach` a analysis. The SFSSWIN Ver. 10.0 was used for the data processing. The subjects were analyzed through the frequency analysis, and the multiple regression analysis was used in order to examine the relationship between repurchase intention and word of mouth intention according to the satisfaction of the service. The conclusions of the study on the repurchase intention and word of mouth intention according to the satisfaction of outdoor golf driving ranges` service obtained using the above methods and procedures are as follows.
First, in the case of the relationship between the satisfaction of outdoor golf-driving ranges` service and the repurchase intention, it was indicated that the material, human, and system-dimension services had a positive effect on the repurchase intention, while the human services had no positive effect on the repurchase intention Second, in the case of the word of mouth intention about the satisfaction of outdoor golf-ranges` service, it was found that the material and system-dimension services had a positive effect on the word of mouth intention, while two kinds of human services such as leaders` and staff`s had no positive effect on the word of mouth intention.