Sports events have carried out comprehensive social-cultural functions, and have developed through organization and formalization by having been infiltrated deeply through all over the society. Especially, the issues that what effect sports events achieve in communities can be a very important factor in vitality and the possibility of being able to hold sports events continually, and influence significantly the purpose of holding sports events. Therefore analyzing the effect of community sports events might be a crucial task.
The purpose of this study is to identify the economic, social, cultural and industrial effect of communities through sports events. The subjects of this study were spectators gathered in Daegeon World Cup Stadium to watch Samsung Housen K-league. Using convenient sampling method, 600 samples were collected, and of them, 527 samples were finally used for data analysis. Schematized questionnaires based on self-administration method were employed for the research instrument. Statistic techniques used to analyze the collected data were frequence analysis, and one-way ANOVA.
The results are as follows.
First, there was difference in economic effect of communities according to personal characteristics.
Second, there was difference in social effect of communities according to personal characteristics.
Third, there was difference in cultural effect of communities according to personal characteristics.
Fourth, there was difference in industrial effect of communities according to personal characteristics.
These results show that residents participating in sports events expect the economic, social, cultural, and industrial effect of communities. In short, they imply that sports events of communities can be used as a means of social interactional communication, and can have an effect on community development.