This research was taken in order to see how people from different areas and driving range facilities rate the customer satisfaction at each range. Surveys were taken in downtown Daegu, Kyungsan area, and Chilgok area. Fifty people from six different driving ranges were surveyed to give a total of Three hundred people surveyed. Their ages ranged from sixteen to seventy years old
The method of statistical analysis was done with the Korean SPSS Windows Version 10.0. This determines the characteristic of each user concerning marketing strategy factor of satisfaction certification. The two methods of certification were T-Certification and One-way ANOVA. This determines, their gender, marital status, golf budget monthly, and their determined satisfaction received, but does not include dissatisfaction. However golf facility, price, free time, and monthly income also have effects on the customer` s satisfaction.
Customers that use the pitching practicing course and not concerned about marketing strategy factors were analyzed using Two-way MANOVA. The results offered from these tests determine those in the highest satisfaction range. It determines the customer`s use of the pitching practicing course on the driving range as well as their experience, average scores, their personal goals for practicing, and personal style.
The average results for the most satisfied involved are that they use the driving range to practice five times a week for less than an hour each time. They have less than six months of golfing experience and have a handicap from ten to nineteen. Their monthly costs range from 150,000 won to 200,000 won
In conclusion it would appear that this group of golfers would be the key target for advertising in order to increase revenue of driving range facilities. It would also benefit the driving range management to include pitching practicing course at their facilities to