본 연구는 프로테니스대회 관람객의 특성에 따른 관람동기를 분석하는 것에 목적이 있다. 이를 위해 한솔 코리아 오픈대회 관람객 307명을 대상으로 설문조사를 실시하였으며, 신뢰도 분석, 요인분석, 빈도분석, x2검증, t-검증, Oneway ANOVA를 실시하였다. 연구결과는 첫째, 성별에 따른 인구통계학적 특성조사 결과, 남성과 여성이 서로 다른 특성을 보이는 것으로 나타났다. 둘째, 인구통계학적 특성과 국내 오픈대회, 국제 대회 관람횟수에 따른 미디어 관여와 미디어 시청시간의 차이검증 결과, 모두 유의한 차이가 있는 것으로 나타났다. 셋째, 인구통계학적 특성에 따른 국내 오픈대회와 국제 대회 관람횟수의 차이검증 결과, 모두 유의한 차이가 있는 것으로 나타났다. 넷째, 인구통계학적 특성, 미디어 관여와 미디어 시청시간, 국내 오픈대회와 국제 대회 관람횟수에 따른 관람동기의 차이검증 결과, 유의한 차이가 있는 것으로 나타났다.
The purpose of this investigation was to assess the spectator`s motivation according to the characteristics of spectators in professional tennis tournament. Three hundred seven subject selection was accomplished by convenience sampling from all spectators at the Hansol Korea Open Tennis Championship in Korea. The method of data analysis for hypothesis testing includes factor analysis, reliability analysis, x2, and one-way ANOVA. The results are as follows; First, in the demographic characteristics based upon gender, males and females showed a significant different characteristics. Second, it was found that there were a significant differences on media involvement and viewing time and based on the demographic haracteristics, the number of participation at domestic open tournaments, and international tournaments. Third, as the result of significant difference in the number of times to watching domestic open tournaments and the international tournaments according to demographic characteristics, both of the numbers of times watching domestic open tournaments and international tournaments proved to have meaningful differences. Fourth, in the consequences of significant difference of spectator`s motivation according to demographic characteristics, media involvement and viewing time, the number of times to watch domestic open tournaments and international tournaments, it was found that there were a significant differences in dramatic situations, escaping from daily lives, a sense of fulfillment, attachment for players and tennis, families and knowledge based upon media involvement.
