SNS的发展引领了全球社会网络互动风潮, 以人际关系为基础的社交网络服务（SNS）社区中, 人际互动对用户的作用极大地影响了用户的持续使用意愿。本文以中国SNS年轻用户为研究对象, 构建了SNS用户互动对持续使用意愿的实证模型, 探讨了互动影响因子社会规范、社会纽带、感知有用性、感知易用性、敏捷性和画面便捷性与SNS用户互动及持续使用意愿之间的关系。研究结果表明, 感知易用性、感知有用性、敏捷性和画面便捷性都对用户间的互动产生明显的影响；主观规范对人际互动影响显著；而社会纽带对用户间的互动不产生显著影响；进而验证了人际互动对使用者持续使用意愿有着明显的影响；最后根据研究结果提出了SNS在中国的发展及应用上具有的实际指导意义, 并针对市场营销者提出了SNS运营管理的建议。

The development of social network service(SNS) leads the trend of global social networking. In the interpersonal relationship based SNS community, the impacts of interpersonal interaction to the user influence on the user's continuance intention. Young users of SNS in China were used as the object in the study, the model of interpersonal interaction of SNS user to continuance intention was established, to explore the relationship of interaction factor of subjective norms, social ties, usefulness, ease of use, agility and interface convenience to interaction and continued to use of SNS user. The results indicate that ease of use, usefulness, agility and interface convenience have obvious influence on the interaction between users; subjective norms significantly influence on interpersonal interaction; and social ties does not significant influence between the user interaction; then verify the interaction have a significant influence on the will of continue to use; The suggestions to SNS marketing management were given and the results can gave practical implication to the development of social network service in China.