닫기
216.73.216.29
216.73.216.29
close menu
KCI 등재
모바일 간편 결제 서비스의 고액 결제 사용의도 집단과 소액결제 사용의도 집단 간 차이 연구
The Study of Mobile Convenient Payments According to the Type of High and Low Value Payment Intentions
김기호 ( Kim Kiho ) , 이형용 ( Lee Hyoung-yong )
UCI I410-ECN-0102-2019-300-001402437

Purpose In order to find out the influential factors to accept the mobile convenient payment service like Apple pay or Samsung Pay based on the Unified Theory of Acceptance and Use of Technology according to the type of High and Low value payments. Design/methodology/approach This research model is designed on the factors of Unified Theory of Acceptance and Use of Technology and simultaneously analysed, or performed the empirical analysis of the PLS-SEM(Partial Least Squares structural equation model) in order to forage for the association among mobile convenient payment service’s features. Findings According to the empirical analysis consequence, this research confirmed that the adoption of mobile convenient payment services is influence by features on the basis of Unified Theory of Acceptance and Use of Technology, mobility, and trust. Also, this paper figure out that the behavior of an user acceptance of mobile convenient payment services according to the type of high and low value payments.

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 모형 및 가설
Ⅳ. 실증분석
V. 연구 결론
참고문헌
< Abstract >
[자료제공 : 네이버학술정보]
×