Recently, offline stores are losing their market share by increasing online stores. Still, offline stores are important to local economy and residents for social welfare purpose, and thus the change is a significant topic for the research in urban planning area. In this sense, we attempt to examine a possible solution for these offline stores to overcome this business situation. In detail, we classified offline stores into the large retail store and the street retail store. For these purposes, we conducted a survey to measure the customer’s preference between online and offline stores, and defined three factors of shopping characteristics, such as convenience-oriented, experience-oriented, and frugality-oriented. Base on the result, the multi-nominal logistic regression was implemented with control variables like demographic attributes and shopping products. As a result, convenience-oriented customers are likely to use online stores, and experience-oriented customers prefer offline large retail stores. Street retail stores, which have a benefit of accessibility, do not have statistical difference with online stores when it comes to convenience. Moreover, daily used convenience goods like fresh foods and inexpensive industrial products are apt to be purchased at street retail stores rather than other stores. In order to offline stores sustained, it is necessary to seek strategy with the accessibility of the street retail store and the diversity of the large retail store.