본문 바로가기
216.73.217.53
216.73.217.53
KCI 등재
미용사의 서비스품질이 재방문 의도에 미치는 영향 -프랜차이즈·일반·1인 미용실을 중심으로-
The Effect of Service Quality of Hairdressers on Revisiting Intension -Focused on Franchise Hair Salons, Personal Hair Salons, and Self-employed Hair Salons-
유은성 ( Eun-sung You ) , 손지연 ( Ji-yeon Son )
UCI I410-ECN-0102-2019-500-001353673

The purpose of this study is to identify the effect of hairdressers’ service quality on revisiting intension by types of hair salons. For this study 296 adults were surveyed and multiple regression analysis was used to analyze data. The study results were as follows: First, hairdressers’ service quality was found as following 4 factors: attractiveness, reliability, professionalism, and kindness. Second, professionalism of hairdressers’ service quality had a positive influence on revisiting intention in franchise hair salons. Third, Professionalism and kindness of hairdressers’ service quality had an affirmative effect on revisiting intention in personal hair salons. Forth, Professionalism, reliability and kindness of hairdressers’ service quality produced an positive effect on revisiting intention in selfemployed hair salons.

I. 서 론
II. 이론적 배경
III. 내용 및 방법
IV. 결과 및 고찰
V. 결 론
참고문헌
[자료제공 : 네이버학술정보]
×