1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze a structure for the revisiting affect of family restaurant based on its location. (2) RESEARCH METHOD In this empirical study, statistical analysis techniques such as factor analysis and structural equation modeling were used to examine a structure for the revisiting affect of family restaurant based on its location - residential and commercial areas. (3) RESEARCH FINDINGS In the result of this empirical study, there was a locational characteristic difference of family restaurant between commercial area and residential area with regard to store satisfaction. 2. RESULTS The primary results of this study were summarized as follows. 1) There were a significant difference between commercial area and residential area in the factors affecting store satisfaction. 2) There was statistically no difference between commercial area and residential area in the influence of store satisfaction on store-revisiting.