1. CONTENTS
(1) RESEARCH OBJECTIVES
Not only does a festival expand the tourist industry but also it is being emphasized even more greatly than before by the city marketing field as the festival plays a role for the basis of the economy that would enrich lives of local residents. The purpose of the study was to offer ways to create jobs in a community by making a good use of festivals while it analyzes success factors of Yuseong Spa Festival.
(2) RESEARCH METHOD
The study analyzed statistical data with AMOS structural equation applied, conducting a survey that targeted visitors in Yuseong Spa Festival in Korea.
(3) RESEARCH FINDINGS
In this research ‘Family Trial Program’ and ‘Foot Bathing’ were observed to be success factors of the festival.
2. RESULTS
According to the results, for job creating in a community through a festival, first, it was understood that little local job fairs should be held during a festival so that people can look for positions while companies search for new staff whom they would work with. In fact, some people might be employed on the spot. Second, a few programs of a festival need to be hosted by some social enterprisers so that even a vulnerable social group is given a chance for a job and that other social enterprisers are cultivated. Third, all those fields as the economic, the politic, the culture and the society should cooperate together in order to achieve the employment-population ratio by 70%.