닫기
216.73.216.9
216.73.216.9
close menu
공유경제에서 서비스품질이 공유가치창출 및 공유의도에 미치는 영향에 관한 연구: 중국공유자전거를 중심으로
The Effects of Sharing Bicycle Service Quality on Creating Shared Value and Shared Intention in China
이은지 ( Lee Eunji ) , 조철호 ( Cho Chulho )
UCI I410-ECN-0102-2018-300-003987682

Purpose : The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and shared intention in China. Methods : The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and shared intention. Results : The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on sharing intention. Conclusion : Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

[자료제공 : 네이버학술정보]
×