Due to political problems in Korea and China in 2017 due to the political problem, the Korean tourism industry is experiencing a cold weather due to the collapse of the national image and the Han Hallyeong. Accordingly, it seems to be a time to make a positive and balanced approach to the unbalanced tourism flow between China and Korea The results of this study are as follows: First, the image of Korean tourists perceived by Chinese tourists is 'good', 'clean', 'expensive', 'good living and natural environment'. Second, in the type of reminders, the human and social image was most derived. Third, in the type-by-type evaluation, entertainment image and natural environmental image were positive. Finally, the evaluation of Korean tourism image according to sex and number of visits was generally positive, negative, and neutral. finally, it is considered that negative images should be prevented by emphasizing other positive image in order to alleviate the image of the country that has fallen due to political reasons between the two countries.