Many theories and researches about agricultural products transportation were proposed and introduced until now. These studies have insufficient consideration about factors like region of imported agricultural products and the different speed of each road. In this study the Optimal Routes Selection Model (ORSEM) included factors that aren't taken into account in past studies and consists of database using Internet. Finally the model was developed through advanced marketing potential function and optimization method. The ORSEM focalizes on transport network organization. This model was applied to physical distribution of agricultural products in South Korea and found optimum routes of agricultural products.