The objectives of this study are investigation the level of satisfaction analyze the data and determined the characteristics of visitor. Also the study offers issues and direction for the development of rural tourism experience. This study area is seven villages of rural experience in cheongwongun, Chungcheongbukdo. This place consists rural Cooperative Tourism Model project that is pursued to Cooperative Tourism Model Project by the government. The projects are forming a network of towns and themes to be exhumed. The purpose of this project inner improves the ability of residents and external to contents diversification. Polling in the February-March 2008 was conducted between visitor 330 people. The question is personal information, satisfaction and rural tourism experience of detail as part of a total of 22.