This study investigated the purchase behaviors, usage behaviors and satisfaction of home use skin care devices (HubD) in 20's age women who has the HubD. 289 Valid questionnaires were statistically analyzed by SPSS program ver. 23.0. Recognition of usage instructions and effects were ‘good’(54.7%) and ‘common’(20.1%). The usage cause of consumers in online shopping mall and TV home shopping showed ‘cheap price’, ‘various product’ and ‘easily product purchase’, but product respect is significantly lower than ‘department store’ when the relationship between purchase location and usage motivation by cross analysis(p<.001). 56.4% of responser had HubD purchase experience in home shopping and the major motivations were ‘various product’(33.7%), ‘cheap price’(21.5%) and ‘various event benefits’(14.7%) followed by ‘electric cleanser’(44.2%), ‘skin scrubber’(16.0%), and ‘facial ultrasonic device’(14.7%). The most effective after use was ‘exfoliation’(22.7%), ‘sedation’(20.9%), ‘acne management’ (19.6%) and ‘resilience and lifting’ (16.6%). In the cross analysis, ‘purchase motive’ was significantly higher than ‘other motive’, and ‘sedative’ was significantly higher than ‘other effects’ were significantly higher than others(p<.014). The satisfaction of the purchases from home shopping was as high as 78.5 ~ 84.7% and 81.5% as repurchase intention. In conclusion, surveyed people in their 20s are highly satisfied with their purchased HubD and repurchase intention. And the HubD market is expected to expand in the future.