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KCI 등재
핀테크 수용에 영향을 미치는 요인에 관한 연구: 모바일 결제 서비스를 중심으로
A Study on Factors Influencing Acceptance Intention of Fintech -Focusing on Mobile Payment Service-
이재광 ( Jae Kwang Lee ) , 김종무 ( Jong Moo Kim ) , 이강은 ( Kang Eun Lee ) , 윤소라 ( So Ra Yoon ) , 조현 ( Hyeon Jo )
지식경영연구 18권 3호 181-199(19pages)
UCI I410-ECN-0102-2018-300-000675407

Recently, the Fintech industry is growing rapidly, and mobile payment service plays a key role in this growth. The purpose of this study is to investigate factors affecting initial acceptance of mobile payment service using Technology Acceptance Model. In the research model, service-related factors such as economic efficiency and security, user-related factors such as user innovativeness and social factors such as social influence were adopted as external variables, and acceptance intention was introduced as dependent variable. Perceived usefulness and perceived ease of use were selected as mediating variables. The collected data were analyzed using SPSS Statistics v22 and Smart PLS 2.0. The results of the study are as follows. First, service-related factors such as economic efficiency and security did not affect the user acceptance intention. Second, individual innovativeness and social influence have significant effects on perceived usefulness and perceived ease of use respectively. And the perceived usefulness and perceived ease of use, which are mediators, have a significant influence on the acceptance intention of mobile payment service. The results of this study will serve as a useful guide for Fintech industries.

Ⅰ. 서론
Ⅱ. 개념적 배경
Ⅲ. 연구 모형과 가설
Ⅳ. 연구 방법
Ⅴ. 실증 분석
Ⅵ. 결론
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[자료제공 : 네이버학술정보]
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