This study aims to suggest competitive power strengthening of the red pepper producing area through successful prestige product of A regional cooperative in An Dong. The results are showed that the successful factors of a A regional cooperation are prestige product reflecting consumers` need and taste, planned marketing strategies and production-sale consistency system. Therefore the strategies for competitive power strengthening of the red pepper producing area are the establishment of high qualities produc-tion system, red pepper powder production reflecting environment-friendly and functional processing, advanced marketing techniques, fine quality ad-ministration, finances support of a central and local government and so on.