The steady shear flow properties of six kinds of commercial toothpastes were measured using a concentric cylinder type rheometer. In this paper, the shear rate and temperature dependencies of their flow behavior were investigated and the validity of the Casson and Herschel-Bulkley models was examined. Further, the flow properties over a wide temperature range were quantitatively evaluated by calculating the various material parameters. Main results obtained from this study can be summarized as follows: (1) Toothpastes are plastic fluids with a yield stress and their flow behavior shows shear-thinning characteristics. (2) With increasing temperature, the degree of shear-thinning becomes weaker and the Newtonian flow behavior occurs at a lower shear rate range. (3) The Herschel-Bulkley model is more effective than the Casson model in predicting their flow behavior. (4) As the temperature increases, the yield stress, plastic viscosity and consistency index become smaller, on the contrary, the flow behavior index becomes larger.