The dominant medium of mass communication in South Korean society during the 1960s was the radio. The radio set infiltrated all corners of the country, cities and villages alike, and the entire populace listened in on radio broadcasts. This trend was in fact strongly influenced by a social program for sending radios to fishing and farming villages, initiated by the Park Chung Hee regime. Why had the radios been selected for distribution? And how were radio sets disseminated to these villages? In order to answer these questions, this article investigates the backdrop to the radio distribution program, the process in which the initiative transformed into a nation-wide movement, the method of radio set distribution, and the effects observed in its aftermath. The results showed that the radio distribution program had been prompted in order to effectively communicate the Park regime`s official statements. Also, the plan for disseminating free radios was a movement of a hierarchical nature in which the entire populace was mobilized. Furthermore, the dissemination of radios had the effect of differentiating lifestyles―whereas the city enjoyed the radio as a form of entertainment, it was a medium for education and learning in the rural areas. Lastly, the radio dissemination movement prevented the domestic electronics industry from idling, and provided it with a survival opportunity.