A film is known to offer a cathartic and impressionable influence among its audiences which makes the medium a viable tool for marketing a social idea such as travel and tourism. As in the case of the locally produced motion film That Thing Called Tadhana (That Thing Called Destiny), it was able to subtlety predispose audiences towards a different kind of regard for a destination because of the way the narrative elicited responses towards it. Its social media hype has complemented the film to attain its mainstream success. Film tourism is a relatively new concept in the Philippines that there is virtually no available literature yet on the subject. The researchers then found an imperative to look into the case of Sagada, Mountain Province exemplifying marketing potential through a filmic text. The film was assumed to be an influential marketing tool in fostering interest to travel among tourists. The study aimed to determine the influence of the film in inducing tourists to travel to its featured location. The objectives were addressed by determining the influences of the film to the tourist. With the study employing a statistical analysis, an assessment of the significant differences in the influence of the film in terms of gender and age of the respondents was found necessary as well as establishing the relationship of the film as a marketing tool and its influence to the tourist. Respondents who were tourists of Sagada who also happened to have seen the film That Thing Called Tadhana were asked to participate in a survey. Based on the findings, it was concluded that the respondents` answers on the survey questions regarding on the influences of the film it gleaned towards "strongly agree and "agree". Meanwhile, there is no significant difference in the film as a marketing tool and its influences when grouped according to gender and age. Lastly, there is a significant relationship between the film as a marketing tool and its influences to tourist. The study had boldly aimed to contribute to the literature on film tourism in the Philippines and hoped that such effort would prove beneficial to stakeholders such as local government units (LGUs), future filmmakers, future researchers on tourism management, as well as to potential tourism efforts of the government.