Nowadays consumers are looking for products that are convenient and easy to use, and this tendency also appears in gimjang which is Kimchi-making for winter. This creates more demand for salted cabbage for use in preparing Kimchi, which cause the salted cabbage market to grow in the future. However, there is not enough studies yet regarding how consumers think about using salted cabbage, why use the salted cabbage and what affects consumer resistance or intentions to use in salted cabbage consumption. It is therefore a time when various studies related to the aforementioned issues are needed.This study aims to investigate the purchase behavior of salted cabbage and to propose possible solutions to enforce competitiveness in small scale farm and a marketing strategy for expanding the salted cabbage market. For the study, we collected data onthe use of the salted cabbage from consumer panel(305 people) who have purchased the salted cabbage in Seoul metropolitan area. Main results of this study are as follow. First, as the consumer trend of the cabbage food in season preparing kimchi for the winter changes, the salted cabbage market will be increased more. Therefore, marketing strategy on product, price, promotion and place based customer needs, trust between consumer and manufacturer and so on is very important and is necessary to boost competitiveness for salted cabbage farms. Second, this study suggests the significant factors which affecting consumer resistance and proposes the importance and the necessity of effective management on the consumer resistance against intentions to use of the salted cabbage.