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중국 결혼 이민 여성의 문화적응에 따른 의생활 적응과 의복소비행동
Clothing adaptation and clothing consumption behavior according to acculturation in married Chinese immigrant women
손진아 ( Jin Ah Son ) , 김순영 ( Soon Young Kim ) , 추호정 ( Ho Jung Choo ) , 남윤자 ( Yun Ja Nam )
UCI I410-ECN-0102-2016-590-000736212

This study seeks to explore the relationship between clothing adaptation and acculturation for married Chinese immigrant women. In addition, it aims to analyze the differences in their clothing consumption behaviors according to acculturation level. To achieve these purposes, a quantitative research study was conducted on 291 wives of Korean-Chinese multicultural families in Seoul and Gyeonggi. The data was analyzed using factor analysis, cluster analysis, ANOVA, and the Duncun test. The findings were as follows. First, the women were divided into three groups based on their level of acculturation, which was defined as ``assimilated``, ``marginalized`` and ``segregated``. Second, the relationship between their acculturation level and their clothing adaptation was identified. The marginalized group had the lowest level of clothing adaptation. Third, the groups` differences in clothing selection criteria were analyzed. The segregated group considered the practical aspects (price, color, quality) of clothing to be more important than the other groups. The marginalized group scored the lowest in valuing the aesthetic factors (design, style, trendiness) of clothing. Finally, conformity of clothing consumption varied significantly based on acculturation level. The assimilated and marginalized groups showed higher levels conformity than did the segregated group. Clothing purchase location also varied significantly between the three groups. The assimilated and marginalized groups preferred online shopping, but members of the segregated group preferred to carry out their shopping off-line. This study showed that clothing adaptation and clothing consumption behaviors play key roles in understanding the acculturation of multicultural families.

I. Introduction
II. Background
III. Methods
IV. Results and Discussion
V. Conclusion
References
[자료제공 : 네이버학술정보]
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